20 Things I Learned From The Event Team

Last Wednesday was a sad day for The Event Team, as we said goodbye to our summer intern Brian Rudloff. Throughout his internship, Brian helped the team with a number of projects and really became part of The Event Team family. We are sad to see him go, but hopeful that our paths will cross again after he finishes up his Master’s Degree.

One of the projects Brian contributed to over the summer was creating blog content. He was the writer behind many of our recent Top 20 lists (celebrating our 20 years of business). Before he left us, he submitted the below Top 20 entry as a farewell. Our Senior Sales Manager Romy Linde spoke for the whole gang when she said “Bri moves me to tears!” Thanks for everything Brian!

20 Things I Learned From The Event Team
Summer is sadly coming to an end, which means it is time for all seasonal interns to
make their way back to school.  While I love class, I will also miss The Event Team and fondly remember the months I spent here with this fun/kind-hearted/talented/insane crew.  I could not have stumbled in to a better place to fulfill my graduate school requirements than this company.  When I receive my Masters of Science in Recreation and Tourism Management from California State University Northridge next year, a part of that education can be attributed to each member of The Event Team.  It has been a tremendous learning experience and I dedicate my final blog post to these super folks.  Thank you for teaching me the ways of destination management!

1. What Does a DMC Do:  It is hard to sum up everything a Destination Management Company does in a single phrase.  Honestly, I was not quite sure exactly what a DMC does when I began my internship.  Now I do!  They offer every service that a large group could need on a visit to Southern California that will facilitate an amazing, efficient, and stress-free program.  Airport meet and greet, transportation management, hotel accommodations, special event design & production, entertainment management & production, themed parties and décor, dine-arounds , event staff & hospitality services, tours & adventures, and teambuilding all fall under one roof.  The Event Team does everything!

2. Why Use a DMC:  DMC’s are the local experts.  They know the area and everything it has to offer better than anyone.  They have connections to the best venues in town.  A DMC can take care of every single detail of your event making for a painless planning process and peace of mind that the program will run smoothly.     

3. What Makes The Event Team Different From Other DMCs:  The Event Team has 20 years’ experience in Southern California.  They are a smaller company made up of local staff and specialize in friendly personalized service.  They understand their clients’ needs and become an extension of their team.  As a member of Host Global Alliance, The Event Team is held to a high standard and want to keep clients within the Host Global network.  Most importantly, they are simply super people who excel at planning superior events.          

4. Know Your Clients:  When developing a relationship with a client it is important to understand the needs and goals of the program they are hoping for.  When a sales manager develops a genuine connection with a client and understands their corporate culture, The Event Team can become an extension of that company and deliver the bid-winning customized proposal.  Once you understand their needs, then you can propose the special wow-factors that will take the event over-the-top!

5. It takes a Team:  One person cannot put on an outstanding event alone.  Once the sales department passes a program on to operations, it takes the whole team to put on the best event possible.  Operations, sales, event staff, venue staff, and outside vendors collaborate to produce unforgettable events.  Sometimes that means taking on a duty that you normally would not do, but don’t hesitate, we all have the same goal.       

6. Lasting Partnerships:  The Event Team works with many different vendors and hoteliers to successfully pull off programs.  It is incredibly important to build and maintain these valuable relationships because of their crucial role in a successful program.  Showing appreciation for these partnerships is also essential.  Sometimes they can even provide leads, which will hopefully become sold programs!

7.  Reach Out:  Don’t wait for someone to contact you.  Whether it is a potential client or a partner, have the gumption to make the first contact.  Initiative says a lot.

8. We Are All Connected:  Every single person in the tourism industry works together to make Southern California a fun, memorable, and sustainable destination.  From banquet server to theme park general manager, from coach driver to party entertainer, we all have the same goal:  show our guests a great time and leave them anticipating their next trip back.

9. Co-Branding:  Because everyone in the tourism industry is interconnected, co-branding is an excellent way of marketing Southern California and showing everything that this wonderful place has to offer.  Diversity brings in visitors, it cannot be done alone.

10. Extensive Knowledge of the Vendors and Venues of Southern California:  I know so much more about what SoCal has to offer than before I started interning at The Event Team!  It’s crazy!  There are so many amazing restaurants and event spaces and tours and activities that I did not even know existed!

Brian (in the green shirt) hard at work, assisting with our last hotel mixer!

11. It’s Not Always Easy:  Sometimes vendors and clients can be difficult to work with.  You cannot let that affect your attitude.  Persistence is key!

12. Imaginations Run Wild:  Clients will ask for anything and everything to make their events unique, and there is nothing that The Event Team cannot provide.  If you want a little person in a monkey costume, you got it!

13. Consider the Wind:  When planning events outside (especially on the beach) it is imperative to plan for windy conditions.  Wind sensitive décor or activities are just not going to work.

14. Plan B:  There are so many factors that must come together when planning a large scale event that it is always good to have a back-up plan.  From weather to security issues, there are unplanned outside forces that can cause things to go awry.  Adaptability is the path to success in these situations.

15. Multiple Entrances: When putting on an event for several thousand people, more than one entrance is a good thing.  Just sayin’.

16. Know the Latest Trends:  Nobody likes a stale event, knowing the newest restaurants and hippest venues is a great way to keep things fresh.  Staying aware of pop culture trends helps in creating unique themed events and teambuilding activities.  Always keep your eyes open to stay ahead of the curve.

17. What is Cornhole:  Apparently the “industry” term for bean bag toss is “Cornhole.”   Ok.

18. Network:  Networking is fun and useful too!  Not that I didn’t know that networking is a valuable practice in any field, but it is absolutely necessary for success in this one.  Membership in an organization such as Meeting Planners International is an incredible resource for making connections and staying up to date on the latest news in the tourism and event planning industry.

19. How Manage a Team:  The Event Team operates so successfully because of the openness and communication within the office.  Weekly office wide meetings engender a teamwork atmosphere and keep everyone on the same page.  Everyone has the same goal: to create superior events.  Empowered and appreciated employees have the confidence and motivation to perform their jobs exceptionally and step in to other roles when needed.

20. Recipe for Excellence:  Super people are the key to an amazing company.  Business skills can be taught, but character is intrinsic.  From president, Matt Robbins, on down, each employee is hired because of their genuine personality, can-do attitude, and empathetic nature.  This makes for a supportive work environment, an effective team, and a true family.