A Theme Come True: 3 Factors to Consider When Selecting a Corporate Event Theme

When it comes to selecting a theme for your corporate event, there are numerous ways to go about it. If your convention or meeting already has a strong theme or tagline, décor and entertainment themes are a little easier to come by. (For example, if your convention tagline is Catch the Wave, your décor theme will probably have something to do with the ocean or the sea.) But what about meeting themes that don’t clearly dictate a décor theme? The Event Team DMC is here to help! Here are 3 Important Factors to Consider When Selecting a Corporate Event Theme:

1. Destination

You can never go wrong with a theme party that emphasizes the most popular attributes of your meeting destination. San Diego’s 70 miles of shimmering coastline means beach parties galore. With plenty of different interpretations to fit each group, beach theme parties are by far our most popular and most requested San Diego corporate event option.

Beach Vintage

Here’s a recent Nautical beach party The Event Team organized at the Hotel Del Coronado. Our décor was clean, modern, and minimal – we let that beautiful beach do most of the talking!

A couple hours north in “tinsel town” Los Angeles, it’s all about Hollywood theme parties. Los Angeles is a major tourist destination most recognized for decades of movie magic and celebrity status. The Event Team destination management company is often called upon to recreate the glamour of Old Hollywood or embody the cool elegance of today’s LA LA land. Check out this fun Vintage Hollywood bash at the J.W. Marriott L.A. Live:

We also like to delve into the culture of each specific Los Angeles neighborhood (earthy Venice Beach, lavish Beverly Hills, cool Santa Monica, etc.) for trendy and unique decor themes.

Venice Beach

Beverly Hills

SantaMonica2. Time of Year

One of the easiest ways to select a theme for your next corporate event is to play off other important dates and happenings surrounding your event. We have provided decor for sports theme parties during college play-offs, Mexican fiestas during Cinco de Mayo, Awards Galas on Oscar Night, etc. Just a few weeks after Mardi Gras this year, we operated this lively Masquerade theme party at the San Diego nightclub Parq:

Perhaps one of our most memorable theme parties took place on the anniversary of September 11th. Rather than shy away from the tragedy of this unfortunate day in our nation’s history, this group opted to celebrate our military and first responders with a beautiful and respectful Patriotic theme:

3. Venue

Sometimes the event space itself makes theme selection a no-brainer. Whether it’s a Top Gun theme party at MCAS Miramar, a Vintage Military corporate event on the USS Midway, or carnival theme party at Santa Monica’s Pacific Park on the pier, you can’t go wrong when you allow a venue’s existing “vibe” to lead the way.

Pacific Park Santa Monica corporate event


Take a recent Holiday Party at the Houdini Estate in Los Angeles. Rather than decking the halls with boughs of holly, the client opted for a spooky “Nightmare Before Christmas” theme which complemented the mystery of Houdini and maximized the impact of the space.



Need More Info?

If you’re a meeting planner with an upcoming Southern California corporate event and would like some help selecting a theme for your décor and entertainment, you’re in luck. Email us now to request a free copy of our Style Sheet Catalog or submit your event details for a complete proposal.

To contact The Event Team:

San Diego Headquarters, (for corporate event planning San Diego, corporate event planning Orange County, and corporate event planning Palm Springs):

2635 Camino Del Rio S. #302
San Diego, CA 92101
Phone: 619.785.5828

Or The Los Angeles Office, (for corporate event planning Los Angeles and corporate event planning Santa Barbara):
5371 Wilshire Blvd. #215
Los Angeles, CA 90036
Phone: 323.653.5063

Or For US and International companies looking for an incredible Destination Management Company (DMC) in Southern California (servicing corporate events San Diego, corporate events Orange County, and corporate events Los Angeles), please Call us Toll-Free at:
888.Event.88 / 888.383.6888